Cowboy Fireworks is officially heading to NFA 2026, September 14–18, and we’re excited for one of the biggest weeks of the year in the fireworks industry. This year, we’re bringing more than just our product lineup. We’ll be showcasing new products and packaging for the 2027 season, participating in the NFA demo, hosting the All American 250 Afterglow, presenting a Cowboy Fireworks Product Spotlight, and spending the week connecting with retailers, wholesalers, distributors, and others from across the industry.
NFA is always an important opportunity for the fireworks industry to come together, but this year is especially important for Cowboy as we continue to grow our presence in the United States. Our U.S. team has spent a significant amount of time traveling, meeting with fireworks businesses, visiting retail locations, and learning more about what different markets are looking for. Those conversations have helped shape our approach to the U.S. market and have given us valuable feedback on everything from product performance and pricing to packaging, case packs, and merchandising.
Throughout the week, attendees can find the Cowboy Fireworks team at Booths 40 & 41. We’ll have products on display, new packaging to check out, and our team available to answer questions about the Cowboy lineup, container ordering, wholesale opportunities, and plans for the upcoming season. Whether you already carry Cowboy, have been talking with our team about bringing the brand into your business, or are being introduced to Cowboy for the first time, we encourage you to stop by and meet us.
A Look at What’s Coming for 2027
One of the things we’re most excited to bring to NFA is a closer look at the direction Cowboy Fireworks is taking for the 2027 season. A major focus of our newest lineup has been creating products with the retailer in mind. Performance will always be one of the most important parts of a firework, but we also understand that a great product has to earn its place on a retail shelf before a customer ever gets the opportunity to light it.
Members of our U.S. team have spent years working in fireworks retail and wholesale, and that experience has played an important role in the development of many of our new products and packaging. When you’ve worked directly with fireworks customers, stocked shelves, built displays, and watched what sells season after season, you learn how important the details can be. Packaging needs to stand out in a busy store, tent, or stand, product names need to be memorable, case packs need to make sense for retailers, and the performance needs to deliver on what the packaging promises.
That perspective has influenced much of what we’ve been working on for 2027. NFA will give us the opportunity to put those products and designs in front of the industry, but it also gives us the opportunity to hear directly from retailers and wholesalers. We want to know what catches your attention, what works in your stores, what your customers are asking for, and what you want to see from Cowboy moving forward.
See Cowboy Fireworks in Action
Of course, the best way to understand a fireworks brand is to see the products where they belong—in the sky. Cowboy Fireworks will be participating in the NFA Demo on Tuesday night, giving attendees the opportunity to see our products perform live.
Product videos, catalogs, and specifications are useful when deciding what to carry, but nothing compares to watching a firework perform in person. The demo is an opportunity to see the colors, effects, timing, noise, and overall performance firsthand. If you’ve seen Cowboy products online, talked with our team during one of our sales trips, or simply wondered what the hype is about, Tuesday night will be your chance to see Cowboy in action.
The night won’t end when the demo does. Following the show, Cowboy Fireworks will host the All American 250 Afterglow from 11:00 PM–1:00 AM. The Afterglow will be a chance to spend time with the Cowboy team in a more relaxed setting, connect with others from across the fireworks industry, and keep the night going after the last shell has left the sky. We’ll also have exclusive Cowboy Fireworks merchandise available during the Afterglow while supplies last, so make sure you stop by if you want to get your hands on some Cowboy gear.
Go Behind the Brand at the Cowboy Product Spotlight
Later in the week, we’ll take attendees beyond the products with our Cowboy Fireworks Product Spotlight on Thursday. This presentation will give us the opportunity to share more about who Cowboy Fireworks is, where we come from, and what we’re building in the United States.
During the Product Spotlight, we’ll take a deeper look at the Cowboy brand, our manufacturing background and capabilities, our approach to the U.S. fireworks market, and the strategy behind our continued growth. We’ll also highlight products and discuss some of the thought that has gone into our newest lineup and packaging for 2027. For retailers, wholesalers, and distributors who are considering working with Cowboy, the Product Spotlight will be an opportunity to understand not only the products we offer today, but the direction we’re headed in the future.
As Cowboy continues to expand in the United States, building strong relationships within the industry remains one of our biggest priorities. Fireworks is a relationship-driven business, and we believe some of the best conversations happen face-to-face. A catalog can show products and a price list can show numbers, but neither can tell us about your business, your customers, or your market. That is why events like NFA are so valuable to our team.
We want to hear what is selling well for you, what categories you want to expand, what challenges you face as a retailer or wholesaler, and what you want manufacturers to do differently. The feedback we receive from the people actually selling fireworks helps us make better decisions about future products and allows us to continue adapting Cowboy to the needs of the U.S. market.
We’ll See You at NFA
As we look toward the 2027 season, we’re excited about what’s ahead for Cowboy Fireworks. We’re continuing to develop new products, introduce new packaging, strengthen our relationships with customers, and expand the Cowboy presence throughout the United States. NFA is an opportunity to bring all of that together in one place and give the industry a closer look at what we’ve been working on.
If you’re attending NFA 2026 from September 14–18, make sure Cowboy Fireworks is part of your week. Visit us at Booths 40 & 41, see our products perform during the Tuesday night demo, join us afterward for the All American 250 Afterglow from 11:00 PM–1:00 AM, and attend our Product Spotlight on Thursday for a closer look at Cowboy and what’s coming next.
Whether you’re interested in adding Cowboy products to your stores, discussing container ordering, learning more about our 2027 lineup, or simply introducing yourself, we’d love to meet you.
Come find Cowboy Fireworks at NFA 2026. We’ll see you there.
